Sandler Selling System

Sandler Training was developed in 1967 by David Sandler. At the time, he found himself in a sales role and knew a lot about people, but nothing about selling. Through years of trial and error along with his knowledge of human behavior patterns, he developed the framework for a methodology that is used by millions of sales professionals and sales leaders around the world.

David Sandler


What makes Sandler different?

The basis of David Sandler’s methodology is REINFORCEMENT. Our program leads organizations through a learning pattern that encourages incremental change over time to create lasting success.


Are you tired of low or inconsistent sales results?

You are not alone in your frustration. Many of our clients have come to us seeking a solution to this problem. Here is what we offer...

  • An EFFECTIVE system that enables you to consistently achieve a desired outcome or set of outcomes.
  • An EFFICIENT system that allows you to achieve those outcomes without wasting resources—time, energy, money, etc 

Benefits of an Effective and Efficient Selling System include...

  • Maintain control
  • Shorten sales cycles by qualifying/disqualifying early
  • Recognize potential roadblocks and learn how to avoid them
  • Managers and Sales Professionals work together and speak the same sales “language”
  • Get a clear, well-understood decision and/or next step EVERY time

Our Methodology

The Sandler sales methodology fosters an attitude of leadership, rather than just emphasizing technique. Reinforcement training facilitates the development of new and empowering behaviors, attitudes, and sales skills, mapping a unique road map to lasting success.

 Submarine 3C, 2017 (JPG) 

Sandler’s training objectives are for you to learn how to

  • Evaluate current and restructure business development efforts around a set of measurable benchmarks
  • Implement framework that allow you to quickly determine the quality of an opportunity
  • Decide where and with whom to invest your time to obtain the largest and quickest return of your investment

Core Principles of the Sandler Methodology



Sandler trains salespeople to the sales arena in the most effective and efficient manner, using tested, proven, and current strategies and skills.



Sandler transforms salespeople’s attitudes to more fully support the outcomes needed to achieve corporate, department, and personal goals.



Sandler translates the new attitudes and skills into defined and measurable actions that bring about successful sustainable results.          

Adopt the Sandler Selling System Today!


Sales Mastery

Want to see the same success as some of your top-performing peers? Come crash the next Sales Mastery class for free to see what it's all about.


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Management Program

Sandler SaleFish has developed a Management Program that will provide you with the tools to create the evolution you need to get to your next level. 

Learn More!

Foundations Boot Camp

This session will help you increase your lead-to-opportunity conversion rate, provide you with questioning skills to get your prospects talking and uncover pain, convert leads to opps and opps to WINS!

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Be In The Know

Visit Sandler Training | SaleFish Blog for insights and tips on current sales, sales management, and leadership topics.


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